Overview
Description
This course is designed to provide students with the fundamental principles of fiscal sustainability and revenue generation of a sports organization. Students will gain a solid foundation in budget management and forecasting, analytics and revenue generation.
Requirements
Prerequisites
- Sports Management, Graduate Certificate.
Original catalog text
Prerequisites
Prerequisite(s): Sports Management, Graduate Certificate.
Units
Lecture3
Catalog Details
Offering
Offered: Every Spring
Terms
spring
Restrictions
Sports Management, Graduate Certificate.
Attributes
Standard
Learning Outcomes
- develop and manage the budget of a sports organization.
- identify revenue generation sources in the sports industry, as well as soliciting and stewarding revenue.
- utilize analytics and demonstrate the importance of data and trends within a sports organization.
- demonstrate understanding of the key elements of marketing and promotion in sports organizations.