Overview
Description
Students will examine the financial, marketing, operational, and development strategies in the ski industry using case studies to analyze industry trends.
Requirements
Prerequisites
- formerly Sierra Nevada University Ski Business and Resort Management student
SBRM 315SBRM 325SBRM 330
Original catalog text
Prerequisites
formerly Sierra Nevada University Ski Business and Resort Management student; SBRM 315; SBRM 325; SBRM 330.
Units
Lecture3
Catalog Details
Offering
Offered: Every Spring
Terms
spring
Restrictions
formerly Sierra Nevada University Ski Business and Resort Management student
Attributes
Standard
Learning Outcomes
- identify financial, marketing, operational, and development trends in the ski industry.
- understand the scope of the national ski industry in terms of size, volume, and types of resorts.
- explain the growth model of the national ski industry.