Overview
Description
An introduction to the field of outdoor recreation management. This course includes the historical development of outdoor recreation, types of services provided and resources utilized, the sustainable management of public areas including economic, cultural, and political considerations, and professional/career opportunities in the field of outdoor recreation.
Requirements
Prerequisites
MKT 210
Original catalog text
Prerequisites
MKT 210
Units
Lecture3
Catalog Details
Offering
Offered: Every Spring
Terms
spring
Attributes
Standard
Learning Outcomes
- understand management principles guiding outdoor recreation operations.
- develop effective marketing strategies for outdoor recreation activities.
- identify and analyze profit centers associated with outdoor recreation activities.
- use financial management concepts to evaluate proposals associated with outdoor recreation.