Overview
Description
Application of marketing principles and methods to case problems, merchandising, distribution channels, brand policy, planning and administering sales programs and the like.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall and Spring
Terms
fall, spring
Attributes
Standard
Learning Outcomes
- develop and conduct an in-depth analysis of firms, competitors, markets and environmental factors affecting businesses performance.
- determine marketing objectives, choose target market and develop marketing mix strategies.
- analyze and interpret marketing metrics.
- identify factors that lead to sustainable competitive advantage.