Overview
Description
Marketing structure and policies employed in export and import trade. Consideration of legal, cultural and economic factors in marketing abroad.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall and Spring
Terms
fall, spring
Attributes
Standard
Learning Outcomes
- identify and analyze the complex elements of different societies around the world in relation to their history, values, politics, economy, or beliefs and practices and how each of these are important in a commercial context.
- describe how attitudes, beliefs, values, religion, aesthetics, dietary preferences, language, and communication shape the perceptions and viewpoints of different cultures and groups outside of the United States.
- apply different theories of cultural difference to better understand how marketing globally impacts culture.
- demonstrate in class lectures, group projects, and writing assignments in understanding of how cultural difference valued and create societal fairness.