Overview
Description
Theory, principles and channel implications of wholesale and retail distribution; factors affecting channels; physical distribution.
Units
Lecture3
Catalog Details
Offering
Offered: Every Spring
Terms
spring
Attributes
Standard
Learning Outcomes
- describe marketing channels in terms of managing the process.
- explain the importance of relationship, cooperation, and trust in Business-to-Business interactions.
- evaluate the nature of channel conflict and power.
- examine and describe the nature of communication and influence strategies in marketing channels.