Overview
Description
Basic research techniques, survey techniques, sources of marketing information, criteria for evaluation of research studies, and practical experience in making marketing research studies.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall and Spring
Terms
fall, spring
Attributes
Standard
Learning Outcomes
- apply quantitative reasoning and statistical analysis methodologies to understand and solve problems.
- engage in systematic research processes, frame questions, read critically, and apply observational and experimental approaches to obtain information.
- determine the scope and direction of research conducted.
- use various statistical techniques.