Overview
Description
Marketing field projects or marketing competitions sponsored by one or more corporations in which students work on applied marketing projects or practical experiments.
Requirements
Prerequisites
- Business major or minor
MKT 210MKT 316
Original catalog text
Prerequisites
Prerequisite(s): MKT 210; MKT 316; Business major or minor.
Units
Lecture3
Catalog Details
Restrictions
Business major or minor
Attributes
StandardRepeatable up to 9 credits
Learning Outcomes
- determine firms’ objectives.
- develop marketing plans for different types of clients.
- develop marketing metrics and make forecasts.