Overview
Description
This course focuses on the practical applications of digital marketing principles and skills. Students will learn up-to-date digital marketing skills, including, but not limited to, digital branding, website marketing, search engine optimization and search engine marketing, email marketing, social media marketing, and mobile marketing, through lectures, discussions, activities, case studies, and assignments. Students will also develop a comprehensive digital marketing plan.
Requirements
Prerequisites
- be declared into a business major or minor
MKT 210
Original catalog text
Prerequisites
Prerequisite(s): MKT 210 and be declared into a business major or minor.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall and Spring
Terms
fall, spring
Restrictions
be declared into a business major or minor
Attributes
Standard
Learning Outcomes
- describe how digital marketing differs from traditional marketing.
- explain the fundamentals of digital consumer behavior.
- create a comprehensive digital marketing plan, including website, email, and social media marketing, search engine optimization, and search engine marketing.
- compute and interpret Digital Marketing analytics.
- articulate the legal, ethical, privacy, and security concerns that digital marketers face.