Overview
Description
This course will discuss the history of American consumption and analyze modern consumer culture to better understand consumers’ happiness and well-being. By exploring the emerging field of social marketing, students will reflect on personal values and civic responsibility as a consumer.
Requirements
Prerequisites
MKT 210
Original catalog text
Prerequisites
Prerequisite(s): MKT 210.
Units
Lecture3
Catalog Details
Offering
Offered: Other
Attributes
Standard
Learning Outcomes
- demonstrate understanding of the history of American consumption and analyze modern consumer culture.
- recognize marketing strategies related to anti-consumption campaigns and social responsibility activities and discuss marketers’ responsibilities in a post-traditional society.
- reflect on a sense of personal values and civic responsibility as a consumer.