Overview
Description
Marketing structure and policies employed in export and import trade. Consideration of legal, cultural and economic factors in marketing abroad.
Requirements
Prerequisites
- Business major or minor.
MKT 210
Original catalog text
Prerequisites
MKT 210; Business major or minor.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall and Spring
Terms
fall, spring
Core
CO10, CO11
Restrictions
Business major or minor.
Attributes
Standard
Learning Outcomes
- identify and analyze the complex elements of different societies around the world in relation to their history, values, politics, economy, or beliefs and practices and how each of these are important in a commercial context.
- describe how attitudes, beliefs, values, religion, aesthetics, dietary preferences, language, and communication shape the perceptions and viewpoints of different cultures and groups.
- apply different theories of cultural difference to better understand how marketing influences and is influenced by culture.
- demonstrate an understanding of the value of both cultural differences (diversity) and the creation of societal fairness (equity).