Overview
Description
This course focuses on how to establish, grow and manage brand equity. Students will also learn how to utilize brand equity to achieve long run profitable growth and higher satisfaction for customers.
Requirements
Prerequisites
MKT 210
Original catalog text
Prerequisites
Prerequisite(s): MKT 210.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall
Terms
fall
Attributes
Standard
Learning Outcomes
- explain key theories and terms pertaining to strategic brand management.
- apply brand management theories and frameworks to offer solutions for real-world marketing issues.
- conduct basic qualitative and quantitative brand management research.