Overview
Description
Advertising, PR and marketing students from business and journalism programs prepare an Integrated Marketing Communications plan for national client and entry in AAF Collegiate Competition. (JOUR 433 and MKT 433 are cross-listed; credit may be earned in one of the two.)
Requirements
Prerequisites
- Instructor Permission
- must be declared into a business major or minor
Original catalog text
Prerequisites
Instructor Permission and must be declared into a business major or minor.
Units
Lecture3
Catalog Details
Offering
Offered: Every Spring
Terms
spring
Related Courses
Cross Listed With JOUR 433
Restrictions
must be declared into a business major or minor
Attributes
Standard
Learning Outcomes
- recognize, position and develop commercial messages for strategic communications channels.
- organize and present work in a professional portfolio format.
- develop skills at imagining and implementing creative solutions to strategic communications problems.
- demonstrate professional writing and presentation techniques.
- relate ethical standards to the practice of strategic communications.