Overview
Description
Development and evaluation of integrated communications programs utilizing promotional mix; management of brand messages for building relationships with customers and other stakeholders.
Requirements
Prerequisites
- Business major or minor.
MKT 210
Original catalog text
Prerequisites
Prerequisite(s): MKT 210; Business major or minor.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall and Spring
Terms
fall, spring
Restrictions
Business major or minor.
Attributes
Standard
Learning Outcomes
- develop a comprehensive knowledge of the various elements of effective marketing communications programs, their individual characteristics, the synergistic relationships among them, and their place in the larger context of the business decision-making process.
- recognize the various elements of the marketing communications mix and the appropriateness of use depending upon organizational objectives and characteristics of the target market.?
- refine critical thinking about marketing communication problems through preparation for and class discussions of case studies, readings, and course assignments.