Overview
Description
Basic research techniques, survey techniques, sources of marketing information, criteria for evaluation of research studies, and practical experience in making marketing research studies.
Requirements
Prerequisites
- Business major or minor.
ECON 262MKT 210
Original catalog text
Prerequisites
Prerequisite(s): ECON 262; MKT 210; Business major or minor.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall and Spring
Terms
fall, spring
Restrictions
Business major or minor.
Attributes
Standard
Learning Outcomes
- apply quantitative reasoning and statistical analysis methodologies to understand and solve problems of marketing strategies.
- develope questionnaires, use observational and experimental approaches to obtain information, analyzing data, interpreting and presenting research findings as part of their engagement with systematic research processes.
- integrate, synthesize and apply knowledge of the relationship between businesses and society and other macro environments.