Overview
Description
Understanding the role of strategic decision making in the marketing function that allows organizations to reach their objectives through successful market and customer identification, product development, marketing communication, and pricing implementation.
Requirements
Prerequisites
- Business major or minor
MKT 210
Original catalog text
Prerequisites
Prerequisite(s): MKT 210; Business major or minor.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall and Spring
Terms
fall, spring
Restrictions
Business major or minor
Attributes
Standard
Learning Outcomes
- articulate the role of marketing management in the execution of the marketing concept.
- think critically about marketing strategy through class discussions and course assignments.
- discuss the role that marketing strategies play in reaching organizational objectives.
- apply basic marketing analytical tools to gain customer insight and develop marketing strategies.
- critically assess and analyze the practice of marketing management and the strategic decisions that marketing managers are faced with.