Overview
Description
Nature and determinants of consumer behavior. Attention focused on the influence of socio-psychological factors (such as personality, small groups, demographic variables, social class and culture) on the formation of consumer’s attributes, consumption and purchasing behavior.
Requirements
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall and Spring
Terms
fall, spring
Restrictions
Business major or minor.
Attributes
Standard
Learning Outcomes
- explain the nature and determinants of consumer behavior in acquiring, consuming, and discarding products.
- recognize and differentiate socio-psychological factors such as consumer need, attention, perception, memory, attitude, emotion, cognitive processing, demographic, and culture.
- conduct and compile basic consumer behavior research.