Overview
Description
Objectives and policies of marketing managers as influenced by marketing institutions, the functions performed and consumer wants and needs in a diverse culture.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall, Spring, and Summer
Terms
fall, spring, summer
Attributes
Standard
Learning Outcomes
- describe the fundamental marketing strategy concepts of segmenting, targeting, positioning and differentiation.
- describe the core components of the marketing mix – price, product, place and promotion – and common approaches to setting each as part of marketing management.
- recognize basic marketing research tools and basic factors that affect consumer buying behavior and how they affect marketing.