Overview
Description
Starting and running new media companies, including identifying and evaluating business opportunities, choosing a revenue model, forming a team, creating a prototype, and seeking capital.
Requirements
Recommended Preparation
- Enroll during the final semester of graduate study.
Original catalog text
Recommended Preparation
Enroll during the final semester of graduate study.
Units
Lecture3
Catalog Details
Offering
Every Spring - Odd Years
Terms
spring
Attributes
Standard
Learning Outcomes
- identify media business opportunities.
- evaluate a media business opportunity’s chance of success.
- explain the value of a media business opportunity to potential customers and investors.
- enumerate the pros and cons of the entrepreneurial life.