Overview
Description
Overview of media communications, media literacy, and our understanding of current practices; model a process for innovation, and explore processes of user-centered brainstorming and prototyping.
Units
Lecture3
Catalog Details
Offering
Offered: Every Spring
Terms
spring
Attributes
Standard
Learning Outcomes
- identify problems with current communication organizations’ designs and practices.
- model brainstorming as it is practiced at some of the nation’s most respected design firms.
- produce and refine audience-centered prototypes of new communication products.
- articulate key concepts about the innovation process, how innovations diffuse, how the brain works, how people learn and why some traditional journalism and strategic communications are counterproductive.