Overview
Description
Advanced study of the theory, nature, and forms of effective communication to different target audiences before, during, and after crises.
Requirements
Prerequisites
- Journalism major.
Original catalog text
Prerequisites
Journalism major.
Units
Lecture3
Catalog Details
Offering
Offered: Every Spring
Terms
spring
Restrictions
Journalism major.
Attributes
Standard
Learning Outcomes
- identify the concept of crisis management in terms of distinct phases of progress (pre-crisis, crisis event, and post-crisis).
- select a crisis-sensing effort through differentiating crisis types based on issues management, risk management, and relationship management.
- recognize effective communications tactics by exploring key crisis case studies.
- outline and write an effective crisis plan memorandum with key components based on assessment, evaluation of resources and team responsibilities.
- demonstrate effective spokesperson skills and an ability to deliver clear messages to the traditional media and on social media sites.