Overview
Description
Practical experience in solving strategic communications problems and building a campaign for national or global organizations.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall
Terms
fall
Restrictions
By recommendation
Attributes
Standard
Learning Outcomes
- build skills at developing a strategic communications campaign for a business or other organization.
- use project management and teamwork skills by creating a communications campaign.
- develop verbal and written communication skills for advertising, public relations and social media channels.
- relate ethical standards to the practice of strategic communications.
- explain and apply multiple market research techniques to address problems faced by businesses or other organizations.
- evaluate the tactics used in developing the comprehensive strategic communication national campaign.
- document group processes and make recommendations for their improvement.