Overview
Description
Strategic communications principles and techniques applied to advertising and public relations. Solving an actual client’s problems, using strategic thinking, qualitative research, and marketing data.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall and Spring
Terms
fall, spring
Attributes
Standard
Learning Outcomes
- build skills at developing a strategic communications campaign for a business or other organization.
- use project management and teamwork skills by creating a communications campaign.
- develop verbal and written communication skills for advertising, public relations and social media channels.
- relate ethical standards to the practice of strategic communications.
- explain and apply multiple market research techniques to address problems faced by businesses or other organizations.
- evaluate the tactics in developing a comprehensive local strategic communication campaign.
- document group processes and make recommendations for modifications.