Overview
Description
Application of strategic communications concepts to create media messages. Development of personal creative portfolio. Writing for integrated marketing communications. Use of marketing research data.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall
Terms
fall
Attributes
Standard
Learning Outcomes
- develop and demonstrate techniques to evaluate, monitor and buy advertising for print, broadcast, direct, online and social media channels.
- recognize issues and develop strategies to building contact lists for earned publicity in print, broadcast, direct, online and social media channels.
- relate ethical standards to the practice of strategic communications.
- develop and demonstrate verbal, written and visual communication skills.
- enhance project management and teamwork skills.
- describe and document the creative process through systematic observation and classification.