Overview
Description
The Public Relations Student Society of America (PRSSA) Bateman Case Study Competition requires a team of undergraduate students to Research, Plan, Implement and Evaluate (RPIE) a PR/Ad campaign for a national client chosen by the Public Relations Society of America (PRSA) Foundation. Students will learn and apply the industry standards yet have full creative license to reach the target audience within the prescribed budget. Senior-level PR practitioners nationwide judge the submissions for first, second and third place winners.
Requirements
Prerequisites
- Journalism majors
- Instructor permission
JOUR 351
Original catalog text
Prerequisites
Prerequisite(s): Journalism majors; JOUR 351; Instructor permission
Units
Lecture3
Catalog Details
Offering
Offered: Every Spring
Terms
spring
Restrictions
Journalism majors; Instructor permission
Attributes
Standard
Learning Outcomes
- learn industry professionalism and expectations about public relations business operations and performance expectations for clients.
- research and develop a situation analysis of the client, targeted audiences, competition, and topic.
- craft a strategic plan with the PRSA 13 standard elements and develop appropriate public relations/marketing materials.
- implement the plan for four weeks.
- evaluate the plan, the implementation and assess the results.
- submit competition completely adhering to all requirements.
- practice media tools and technologies implementation, such as Slack for project management.