Overview
Description
Advanced study of the theory, nature, and forms of effective communication to different target audiences before, during, and after crises.
Requirements
Units
Lecture3
Catalog Details
Offering
Offered: Every Spring
Terms
spring
Restrictions
Journalism major.
Attributes
Standard
Learning Outcomes
- build advanced professional writing and presentation techniques.
- demonstrate enhanced project management and teamwork skills at a professional level.
- recognize, position and develop messages at a professional level for strategic communications channels.
- developing skills in managing issues and communicating during a crisis.
- apply multiple market research techniques to address problems faced by national or regional businesses or other organizations.
- relate ethical standards to the practice of strategic communications.