Overview
Description
Practical experience in solving strategic communications problems and building a campaign for national or global organizations. (By recommendation).
Requirements
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall
Terms
fall
Restrictions
Journalism major
Attributes
Standard
Learning Outcomes
- build skills at developing a strategic communications campaign for a business or other organization.
- use project management and teamwork skills by creating a communications campaign.
- develop verbal and written communication skills for advertising, public relations and social media channels.
- relate ethical standards to the practice of strategic communications.
- explain and apply multiple market research techniques to address problems faced by businesses or other organizations.