Overview
Description
Strategic communications principles and techniques applied to advertising and public relations. Solving an actual client’s problems, using strategic thinking, qualitative research, and marketing data.
Requirements
Prerequisites
- Journalism major.
JOUR 351
Original catalog text
Prerequisites
Prerequisite(s): JOUR 351; Journalism major.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall and Spring
Terms
fall, spring
Restrictions
Journalism major.
Attributes
Standard
Learning Outcomes
- build skills at developing a strategic communications campaign for a business or other organization.
- use project management and teamwork skills by creating a communications campaign.
- develop verbal and written communication skills for advertising, public relations and social media channels.
- relate ethical standards to the practice of strategic communications.
- explain and apply multiple market research techniques to address problems faced by businesses or other organizations.