Overview
Description
Advertising, PR and marketing students from business and journalism programs prepare an Integrated Marketing Communications plan for national client and entry in AAF Collegiate Competition.
Units
Lecture3
Catalog Details
Offering
Offered: Every Spring
Terms
spring
Related Courses
Cross Listed With MKT 433
Attributes
Standard
Learning Outcomes
- recognize, position and develop commercial messages for strategic communications channels.
- organize and present work in a professional portfolio format.
- develop skills at imagining and implementing creative solutions to strategic communications problems.
- demonstrate professional writing and presentation techniques.
- relate ethical standards to the practice of strategic communications.