Overview
Description
Evaluating, monitoring and selecting media or paid advertising and earned publicity.
Requirements
Prerequisites
- Journalism major.
JOUR 351
Original catalog text
Prerequisites
JOUR 351; Journalism major.
Units
Lecture3
Catalog Details
Restrictions
Journalism major.
Attributes
Standard
Learning Outcomes
- discuss the history of radio and how it relates to the current role of audio journalism in democracy.
- demonstrate advanced skills in audio field recording and sound production.
- construct professional-level audio scripts, stories, newscasts, and podcasts that inform, persuade, and/or entertain.
- analyze audio stories and shows for intended audience.
- create a new audio show for a niche audience.
- organize, plan, and manage an audio newscast.
- revise audio stories incorporating professional feedback.