Overview
Description
Review the fundamental skills of excellent writing, editing, and persuasion as applied to strategic communications. Required development of a professional portfolio of written work.
Requirements
Prerequisites
- Journalism major or minor.
Original catalog text
Prerequisites
Prerequisite(s): Journalism major or minor.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall and Spring
Terms
fall, spring
Restrictions
Journalism major or minor.
Attributes
Standard
Learning Outcomes
- evaluate and write messages used in the current/future marketplace.
- build skills writing to specific strategies, market positioning and audiences.
- produce writings for multiple technologies, platforms and media.
- explain how strategic writing solves problems faced by a variety of organization types ranging from non-profits, to small businesses, to government entities.
- relate ethical standards to the practice of strategic communications.