Overview
Description
The role of advertising, public relations, social media and emerging technologies in strategic communications. Focus on consumer research, tactics and planning.
Requirements
Prerequisites
- Journalism major or minor.
Original catalog text
Prerequisites
Prerequisite(s): Journalism major or minor.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall and Spring
Terms
fall, spring
Restrictions
Journalism major or minor.
Attributes
Standard
Learning Outcomes
- summarize and evaluate basic consumer research techniques as applied to strategic communications.
- develop verbal, written and visual communication skills.
- use project management and teamwork skills by creating a strategic marketing communications plan.
- develop your ability to analyze, discuss and apply current practices in advertising, public relations, social media and emerging technology marketing.
- integrate various strategic communications tactics for effective campaigns.
- relate ethical standards to the practice of strategic communications.