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JOUR 300

Visual Communication

Catalog2026-2027
Credits3 units
LevelUpper Division
Average gradeB
Standard

Overview

Description

Study of visual literacy, perception, cognition, aesthetics, design principles, creativity, critical evaluation, and ethics related to the use of images and information in the media.

Requirements

Prerequisites

  • Journalism major, Journalism minor, Graphic Design minor, Digital Interactive Games minor, or Interdisciplinary Studies IDS major.
JOUR 108
Original catalog text

Prerequisites

Prerequisite(s): JOUR 108; Journalism major, Journalism minor, Graphic Design minor, Digital Interactive Games minor, or Interdisciplinary Studies IDS major.

Units

Lecture3

Catalog Details

Offering

Offered: Every Fall and Spring

Terms

fall, spring

Restrictions

Journalism major, Journalism minor, Graphic Design minor, Digital Interactive Games minor, or Interdisciplinary Studies IDS major.

Attributes

Standard

Learning Outcomes

  • identify at least two communication strategies used within that artifact, the psychological effects that make those strategies effective, aspects of cognition (brain functioning) that relate to trigger those psychological effects.
  • create visual communication at a beginner level which is sensitive to ethical, legal, social, and economic context, combining theory (communication strategies) and process (online visual communication tools).
  • create and work with the following industry-standard file formats: CSS, EPS, HTML, JPG, PDF, PNG, and TIFF.
  • demonstrate a beginner level understanding of the ethical and legal issues related to using and producing visual media.
  • demonstrate a beginner level understanding of how successful media outlets increasingly rely on design for success.