Overview
Description
Learn marketing principles and operational marketing especially useful for startup businesses or for new products initiated from within existing businesses.
Units
Lecture3
Catalog Details
Offering
Offered: Every Spring
Terms
spring
Attributes
Standard
Learning Outcomes
- demonstrate an understanding of how to brand a business.
- evaluate an outside brand and present findings and recommendations.
- plan and execute basic marketing principles for a startup.
- conduct an advanced marketing plan analysis for an existing business and make recommendations to the business owners.
- analyze the marketing strategy for an existing business, and present recommendations for improvement.