Overview
Description
This course provides students with practical application of strategically communicating about new innovations with a focus on the area of renewable energy.
Requirements
Recommended Preparation
ENGR 600
Original catalog text
Recommended Preparation
Recommended Preparation: ENGR 600.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall
Terms
fall
Related Courses
Cross Listed With JOUR 680
Attributes
Standard
Learning Outcomes
- make use of basic consumer research techniques as applied to strategic communications.
- incorporate verbal, written and visual communication skills in building a communications campaign.
- employ project management and teamwork skills in communicating new innovations to the public.
- analyze, discuss and apply current practices in advertising, public relations, social media and emerging technology marketing.
- integrate various strategic communications tactics for effective campaigns and recognize the importance of this integration.