Overview
Description
Contemporary theory and research in persuasive communication; role of speech communication in changing beliefs, attitudes, values, intentions, and behavior.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall - Odd Years
Terms
fall
Attributes
Standard
Learning Outcomes
- explain persuasion theory and concepts.
- explain persuasive strategies used in different contexts such as advertising, politics, social movements, and interpersonal situations.
- analyze and evaluate persuasive strategies in various types of persuasive messages using rhetorical criticism methods.
- describe and/or create persuasive campaigns.
- identify rhetorical and social scientific approaches to studying persuasion.
- compare persuasion strategies specific to mediated contexts (television, internet, print) including strategies related to propaganda contexts.