Overview
Description
An analysis of effective and ineffective communication responses to crisis events in contemporary organizations.
Requirements
Recommended Preparation
COM 113
Original catalog text
Recommended Preparation
Recommended Preparation: COM 113.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall - Odd Years
Terms
fall
Core
CO12
Attributes
Standard
Learning Outcomes
- distinguish between crises and negative events.
- identify types of contemporary organizational crises.
- explain characteristics of a crisis, purpose of crisis communication, and components of crisis communication plan.
- develop an ethical and effective crisis communication plan.
- present a crisis communication plan for a specific audience.
- conduct a crisis communication interview.
- compare and apply different ethical theories to crisis communication contexts.