Overview
Description
This course explores the revenue-generating strategies in esports, focusing on sponsorships, partnerships, and audience engagement. Students will learn how to design sponsorship packages, leverage partnerships, and optimize pricing strategies while considering gender diversity and equity in the esports industry. Emphasis is placed on understanding the language of the target audience and the balance between direct selling and subtle influencing.
Requirements
Prerequisites
- Must be declared into Esports Certificate.
Original catalog text
Prerequisites
Prerequisite(s): Must be declared into Esports Certificate.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall, Spring, and Summer
Terms
fall, spring, summer
Restrictions
Must be declared into Esports Certificate.
Attributes
Standard
Learning Outcomes
- design and present a comprehensive sponsorship package for an esports event or team.
- evaluate partnership opportunities to create audience-focused experiences.
- differentiate between effective direct sales approaches and subtle influencing techniques.
- assess the impact of gender diversity and equity initiatives on revenue strategies.
- critically analyze and optimize pricing strategies for esports sponsorships.