Overview
Description
This course explores the many ways individuals earn money and build careers in the esports industry, with a focus on professional players and player-adjacent roles. From salaries and sponsorships to content creation and personal branding, students will examine the full spectrum of income opportunities available to esports athletes. The course also covers long-term sustainability, second careers after competition, and essential knowledge for managing personal finances, social media presence, and professional relationships within the space. Through real-world examples and industry interviews, students will gain insight into what it actually takes to build a lasting career in esports.
Requirements
Prerequisites
- Must be declared into Esports Certificate
Original catalog text
Prerequisites
Prerequisite(s): Must be declared into Esports Certificate
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall, Spring, and Summer
Terms
fall, spring, summer
Restrictions
Must be declared into Esports Certificate
Attributes
Standard
Learning Outcomes
- map the flow of revenue across the esports ecosystem and identify key monetization models.
- analyze financial relationships between stakeholders including teams, publishers, sponsors, and platforms.
- evaluate the economic sustainability of esports and assess current business challenges.
- investigate career paths within esports through real-world case studies and industry interviews.
- explain how marketing, media rights, merchandise, and other channels contribute to esports monetization.
- propose strategies to improve financial outcomes for stakeholders in the esports industry.