Overview
Description
Selected topics in marketing with national and international emphasis.
Requirements
Prerequisites
- admittance to Business Administration, Accountancy, or Finance graduate program.
BADM 760
Original catalog text
Prerequisites
BADM 760; admittance to Business Administration, Accountancy, or Finance graduate program.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall and Spring
Terms
fall, spring
Restrictions
admittance to Business Administration, Accountancy, or Finance graduate program.
Attributes
StandardRepeatable up to 6 credits
Learning Outcomes
- demonstrate knowledge of game theory, games, and their basic components.
- demonstrate how game theory concepts can be applied for strategic marketing decisions.
- determine the Nash equilibrium of a game.
- demonstrate games in normal form.
- demonstrate first-hand knowledge of different game strategies and payoffs by participating in interactive game exercises.