Overview
Description
Analyses and decision-making procedures in market measurement, product development, pricing, promotion and distribution. Environmental factors, including cultural diversity at domestic and global levels.
Requirements
Prerequisites
- Must be a degree seeking student in a business graduate program.
Original catalog text
Prerequisites
Prerequisite(s): Must be a degree seeking student in a business graduate program.
Units
Lecture3
Catalog Details
Offering
Offered: Every Fall and Spring
Terms
fall, spring
Restrictions
Must be a degree seeking student in a business graduate program.
Attributes
Standard
Learning Outcomes
- demonstrate understanding ofthe role of each marketing mix element and their interdependency.
- analyze firms’ marketing strategies, target markets and marketing environment.
- recognize marketing management problems and suggest sound solutions.
- discuss ethical issues in marketing.