Overview
Description
Personal branding builds content and conversation around your professional value using principles of permission and inbound marketing and social media platforms as tools.
Requirements
Prerequisites
- Must be a degree seeking student in a business graduate program.
Original catalog text
Prerequisites
Must be a degree seeking student in a business graduate program.
Units
Lecture3
Catalog Details
Offering
Offered: Every Spring
Terms
spring
Restrictions
Must be a degree seeking student in a business graduate program.
Attributes
Standard
Learning Outcomes
- develop an online personal brand.
- create content that is searchable and shareable.
- demonstrate ability to advise others on basic social media strategies.